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Bräuser

Beer locator app

Year Completed

2013

Discipline

App Design, Branding, Information Architecture, UI/UX, User Research

Client

Mobile Development Team

Objective

Create a way to help craft beer enthusiasts locate the beer they want to purchase and give an incentive for retailers to share inventory data to increase sales.

Audience

Craft beer enthusiasts, beer retailers, and bar owners.

PROBLEM

Great beer is only great when you know where to get it. Bräuser aims to solve the problem of locating beer by connecting store inventory data and consumers looking for beer. Retailers get to sell more product and find out what their customers want while consumers would have more options than ever.

SITE MAP

Three different ways find beer all result in the same outcome with a simple site map. When looking for beer, users typically want search by favorites, search for something new or just browse by what is available near them. All these paths are viable options.

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