Chaco Graphic Tees: Behind the Scenes
The purpose of this video is to educate Chaco consumers on both the production technique and story of local manufacturing in Grand Rapids, Mi where the main headquarters of Chaco is located.
Chaco consumers with an emphasis specifically on millennial consumers who tend to place a higher value on handmade and local products.
This promotional video was shot over a period of two days with a DSLR camera and a GoPro on location at CITIZENSHIRT in Grand Rapids. After getting briefed, I did all the storyboarding, lighting, videography, audio, editing, and production. This all done with essentially no budget and limited time. The look and feel of the video mirrors the handmade nature of the screen printing process and lends an air of authenticity.