Sylvania

Lightbulb packaging

Year Completed

2013

Discipline

Branding, Packaging, Print

Client

Sylvania

Objective

Create retail packaging concept for Sylvania light bulbs that will protect and increase shelf presence.

Audience

Anyone looking for a high-end CFL light bulb.

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sylvaniapackagingcontent

die line image

MARKET ANALYSIS

Most light bulbs are viewed as only a consumer goods with no benefit for one bulb over another. Purchases are made frequently based on simply what one finds on the shelf first. An average store display often lacks any meaningful variation from the standard white, blue, and green colors in packaging. This new and bold package design would catch the eye immediately and engage the consumer.