Sylvania
Lightbulb packaging
Year Completed
2013
Discipline
Branding, Packaging, Print
Client
Sylvania
Objective
Create retail packaging concept for Sylvania light bulbs that will protect and increase shelf presence.
Audience
Anyone looking for a high-end CFL light bulb.
MARKET ANALYSIS
Most light bulbs are viewed as only a consumer goods with no benefit for one bulb over another. Purchases are made frequently based on simply what one finds on the shelf first. An average store display often lacks any meaningful variation from the standard white, blue, and green colors in packaging. This new and bold package design would catch the eye immediately and engage the consumer.