The Tie Bar
Brand Re-staging
Year Completed
2014
Discipline
Branding, Packaging, Print, UI/UX, User Research
Client
The Tie Bar
Objective
Re-design proposal of The Tie Bar brand to better communicate their quality and style to current Tie Bar customers and aid growth by attracting new customers.
Audience
Men 25-40 years of age who wear business attire or have the need to wear more formal dress occasionally.
