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The Tie Bar
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Brand Re-staging
Year Completed
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2014
Discipline
Branding, Packaging, Print, UI/UX, User Research
Client
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The Tie Bar
Objective
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Re-design proposal of The Tie Bar brand to better communicate their quality and style to current Tie Bar customers and aid growth by attracting new customers.
Audience
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Men 25-40 years of age who wear business attire or have the need to wear more formal dress occasionally.
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