The Tie Bar

Brand Re-staging

Year Completed

2014

Discipline

Branding, Packaging, Print, UI/UX, User Research

Client

The Tie Bar

Objective

Re-design proposal of The Tie Bar brand to better communicate their quality and style to current Tie Bar customers and aid growth by attracting new customers.

Audience

Men 25-40 years of age who wear business attire or have the need to wear more formal dress occasionally.