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The Tie Bar - Joshua Vander Klipp
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The Tie Bar


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Brand Re-staging

Year Completed


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2014

Discipline

Branding, Packaging, Print, UI/UX, User Research

Client


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The Tie Bar

Objective


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Re-design proposal of The Tie Bar brand to better communicate their quality and style to current Tie Bar customers and aid growth by attracting new customers.

Audience


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Men 25-40 years of age who wear business attire or have the need to wear more formal dress occasionally.


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